Corporate identity vs. corporate image in the eyes of professionals: an interview-based study
Author: Emilia WaSikiewicz-Firlej
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Description: Corporate identity vs. corporate image in the eyes of professionals: an interview-based study por Emilia WaSikiewicz-Firlej examines how professionals perceive corporate identity as projected on company "About us" pages. It reveals skepticism towards corporate narratives and offers insights into how stakeholders construct corporate image.
Pages: 18
Megabytes: 0.24 MB
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