International Marketing

Author: Pervez Ghauri and Philip Cateora

*Wait a few seconds for the document to load, the time may vary depending on your internet connection. If you prefer, you can download the file by clicking on the link below.


This may interest you

International Marketing within and beyond Visegrad border

Elena Horská

Introduction to International Marketing: Questions & Answers

Y. Kozak, A. Gribincea

Basics of International Marketing: Mode of entry, Product, Positioning, Pricing, and promotion (Presentation)

Biswajit Nag