Corporate Image and its Impact on Consumer Decision Making in Slovakia

Author: Vartiak Lukas, Gogolova Martina and Majerova Jana

*Wait a few seconds for the document to load, the time may vary depending on your internet connection. If you prefer, you can download the file by clicking on the link below.

Download

This may interest you

Exploring the corporate image formation process

Mai An Tran, Bang Nguyen T.C. Melewar and Jim Bodoh

Corporate image vacuum: Nature, characteristics and implications for the organization

Noraizah Zainal Abidin and Augustine Pang

Corporate Identity, Corporate Branding and Brand Image

Muhammad Ghayour Khan and Omar Khan

Corporate image determinants and the role of attitudes in direct selling companies

Prasit Rattanapha

The impact of corporate image and reputation on service quality, customer satisfaction and customer loyalty

Eman Mohamed Abd-El-Salam, Ayman Yehia Shawky and Tawfik El-Nahas