15+ Books about Corporate Image for Free! [PDF]

* If you have doubts about how to download free books from InfoBooks, visit our guide to downloading books.

Corporate image is nothing more than the image that people outside a company have of that company, its products and services. To learn more about this concept, take a look at our books about corporate image in PDF format.

While the enthusiasm for entrepreneurship, creating innovative business ideas, transcendent products and “beating” the competition is very important to scale any company, corporate image is also one of the essential concepts that every organization must take into account for the development of its business.

This image can, and in many cases, must, change regularly to improve the company’s reputation in the marketplace and the consumer’s perception of the products. Everyone craves a positive corporate image, not only to increase sales, but also to attract partners and investment.

There are many elements involved in the creation of a company’s corporate image. Some of them are the name and logo of the organization, the colors, the typography, the slogan, the values, the website, the history of the brand and its reputation, among other aspects that must be built under the vision of the company.

In short, the importance of corporate image lies in its multiple functions for the growth of the company. For example, customer loyalty can be increased thanks to this concept, as well as the facilities of the sales process can be expanded. We have more than 15 books on corporate image to help you fulfill your purpose.

Here is our complete selection of Books about Corporate Image:

Exploring the corporate image formation process

Mai An Tran, Bang Nguyen T.C. Melewar and Jim Bodoh

Corporate image vacuum: Nature, characteristics and implications for the organization

Noraizah Zainal Abidin and Augustine Pang

Corporate Identity, Corporate Branding and Brand Image

Muhammad Ghayour Khan and Omar Khan

Corporate image determinants and the role of attitudes in direct selling companies

Prasit Rattanapha

The impact of corporate image and reputation on service quality, customer satisfaction and customer loyalty

Eman Mohamed Abd-El-Salam, Ayman Yehia Shawky and Tawfik El-Nahas

Conceptualising and measuring the influence of corporate image on country of origin image; the case of spain

Maria del Carmen Lopez Lamelas

Corporate image and reputation as drivers of customer loyalty


Corporate Image and its Impact on Consumer Decision Making in Slovakia

Vartiak Lukas, Gogolova Martina and Majerova Jana

Corporate Image: A Strategy for Enhancing Customer Loyalty and Profitability

Adeniji, A. Adenike, Osibanjo, A. Omotayo, Abiodun and others

Effect of Corporate Image on Brand Trust and Brand Affect

Nischay K. Upamannyu, S.S Bhakar and Mansi Gupta

The Relationship Between Service Quality, Corporate Image, and Customer Loyalty of Generation Y

Mirza Mohammad Didarul Alam and Nor Azila Mohd Noor

Corporate identity vs. corporate image in the eyes of professionals: an interview-based study

Emilia WaSikiewicz-Firlej

Reputation Management: Corporate Image and Communication

Tom Watson and Philip J. Kitchen

The Influence of Corporate Image on the Attractiveness of Temporary Agency Work

Maria Enberg

The Role of Corporate Image and Brand Personality in Global Consumer Choice - An Empirical Exploration

Bong-Soo Lee

Strategy and management, the foundations of any successful brand

Santiago Mayorga Escalada

Here ends our selection of free Books about Corporate Image in PDF format. We hope you liked it and already have your next book!

If you found this list useful, do not forget to share it on your social networks. Remember that “Sharing is Caring”.

Do you want more Business and Investment books in PDF format?