Lay Theories of Manipulation: Do Consumers Believe They are Susceptible to Marketers’ Trickery?
Author: zarema khon, samuel g. b. johnson, haiming hang
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Description: Lay Theories of Manipulation: Do Consumers Believe They are Susceptible to Marketers’ Trickery?, examines consumers' beliefs about their susceptibility to manipulation by marketers, exploring factors that influence these beliefs and how they relate to the detection of manipulation in the marketplace.
Pages: 80
Megabytes: 0.67 MB
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