Persuasion Theory in Action

Author: Amber K. Worthington

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Title: Persuasion Theory in Action

Author: Amber K. Worthington

Description: A concise open textbook on the main theories of persuasion, from the Theory of Planned Behavior to fear and hope appeals, with real-world applications for each model.

Pages: 58

Size: 3.14 MB

Format: PDF

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Persuasion Theory in Action

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