Persuasive communication is one of those topics that never go out of fashion. It has multiple applications and is very useful in certain contexts. For this reason we have had to create the collection of persuasion books in PDF format, since we know that it will be very useful for our community that seeks through this resource to achieve their professional or personal goals.
If you want to learn the art of influencing people through speech, it is an excellent idea to start with this selection of persuasion books in PDF format, as they will introduce you to the subject and make you think.
Persuasion can be defined as the ability to convince others to think, feel and/or act in a certain way. In a broader sense, it can be said to be the art of influencing others, convincing them through arguments and reasons of an idea that leads them to change as the persuader wishes.
The basis of persuasion is language, so much of the mastery of this skill also consists of the development of advanced communication skills, public speaking and mass communication tools. That is why persuasion has application in different fields such as advertising, commerce, sales, politics and law.
For example, in sales, the public or target customers are offered the best qualities of the service or product in a very effective way, facilitating the purchase and convincing them that acquiring that good is the best decision they can make. In politics, leaders use persuasive communication strategies to convince citizens or voters that their ideology is the right one.
Check out our more than 15 persuasion books in PDF format and start mastering the strategies needed to conquer this skill.
Here we present our complete selection of Persuasion books:
#1 Persuasive Language
Extension: PDF | 49 pages
Persuasive Language por IP Awareness Foundation is a guide to understanding and analyzing persuasive techniques in various texts. It explores persuasive language, visual texts, and cartoons, offering tools for effective analysis.
#2 Persuasive Marketing Communications
Extension: PDF | 65 pages
Persuasive Marketing Communications por Dalarna Universitys explores how football organizations use marketing communications to persuade fans to purchase season tickets. This thesis provides valuable insights into persuasive strategies, audience targeting, and channel selection within sports marketing.
#3 Persuasion Empirical Evidence
Extension: PDF | 49 pages
Persuasion Empirical Evidence por Stefano DellaVigna, Matthew Gentzkow provides a comprehensive survey of the empirical evidence on persuasion across various domains. It is a valuable resource for understanding the effectiveness of persuasive communication in economics and politics.
#4 Persuasion Influencing Others for Effective Change
Extension: PDF | 21 pages
Persuasion Influencing Others for Effective Change por WV Department of Transportation offers a structured approach to understanding and applying persuasive techniques. It provides valuable insights into communication strategies for influencing others and achieving effective change, particularly in professional settings.
#5 Persuasion Neuroscience New Potential to Test Dual Process Theories
Extension: PDF | 48 pages
Persuasion Neuroscience New Potential to Test Dual Process Theories por Stephanie Vezicha,Emily B Falkb,Matthew D Liebermana. It explores the neural underpinnings of persuasion, particularly focusing on dual-process theories and the role of neuroimaging. A valuable resource for understanding how the brain processes persuasive messages.
#6 Meta-Analysis on Visual Persuasion Does Adding Images to Texts Influence Persuasion
Extension: PDF | 14 pages
Meta-Analysis on Visual Persuasion Does Adding Images to Texts Influence Persuasion por Kiwon Seo examines the persuasive impact of visuals accompanying text, revealing nuanced effects. It offers insights into how different image types and contexts influence persuasion, making it valuable for understanding communication strategies.
#7 The Ethics of Persuasion in Technology
Extension: PDF | 11 pages
The Ethics of Persuasion in Technology by Nathaniel Zinda explores how persuasive technology degrades users' freedom and autonomy. It reveals the ethical implications of maximizing user engagement and the attention economy.
#8 Powers of Persuasion (Presentation)
Extension: PDF | 28 pages
Powers of Persuasion (Presentation) por Silverstripe offers a concise overview of persuasion tactics applicable to public sector marketing and communications. This eBook explores principles from psychology and behavioral economics, providing actionable strategies to inspire positive action.
#9 Three Ways to Persuade (Article)
Extension: PDF | 4 pages
Three Ways to Persuade (Article) por John Edlund explores Aristotle's three modes of persuasion: ethos, logos, and pathos. It's a concise guide to understanding these fundamental rhetorical strategies, essential for anyone looking to improve their persuasive communication.
#10 Persuasion (Article)
Extension: PDF | 5 pages
Persuasion (Article) by Welcome to GOV UK defines persuasion, differentiates it from propaganda and manipulation, and explores its means, including source credibility and rational/emotional appeals. This resource offers a concise overview of persuasion's core concepts and techniques, valuable for understanding communication strategies.
#11 Using Persuasive Communication to Foster Appropriaton of Code of Ethics Standards by an Organization s Employees (Article)
Extension: PDF | 9 pages
Using Persuasive Communication to Foster Appropriaton of Code of Ethics Standards by an Organization's Employees (Article) por Yanick Farmer. This study explores how persuasive communication fosters employee appropriation of ethical standards, enhancing ethical conduct.
#12 Dr Robert Cialdini and 6 Principles of Persuasion (Article)
Extension: PDF | 6 pages
Dr Robert Cialdini and 6 Principles of Persuasion (Article) por Tom Polanski presents Cialdini's core principles of persuasion with real-world examples and marketing applications. This concise guide offers actionable insights for influencing behavior and improving communication.
#13 The Art of Persuasion Skills for Everyone (Article)
Extension: PDF | 5 pages
The Art of Persuasion Skills for Everyone (Article) por Tom G Palmer is a checklist providing essential guidelines for effective public speaking and persuasive communication. It offers practical advice on audience evaluation, argument preparation, and presentation techniques, valuable for anyone seeking to enhance their persuasive abilities.
#14 Influencing skills a how to Guide or How to get what you Want Without Making Enemies
Extension: PDF | 4 pages
Influencing skills a how to Guide or How to get what you Want Without Making Enemies por Jo Norry introduces key influencing skills, crucial for effective communication and negotiation. This PDF offers practical insights for achieving goals and building positive relationships, making it a valuable resource for anyone looking to improve their persua...
#15 Linkage between Persuasion principles and Advertising (Article)
Extension: PDF | 6 pages
Linkage between Persuasion principles and Advertising (Article) por Ojenike Bolatito explores the connection between persuasion theories and advertising strategies. It offers insights into how advertising leverages persuasion principles to influence consumer behavior.
#16 The Art of Communication Persuasion Through Story Telling (Article)
Extension: PDF | 2 pages
The Art of Communication Persuasion Through Story Telling (Article) by Jay Sullivan offers insights on how to effectively use storytelling to persuade, particularly in professional contexts. It emphasizes crafting compelling narratives that resonate with the audience and drive home key messages, making it a valuable read for anyone seeking to impro...
#17 Persuasive Techniques (Article)
Extension: PDF | 4 pages
Persuasive Techniques (Article) por Saylor Academy offers a concise overview of various methods used to influence and convince an audience. It's a practical guide for anyone seeking to understand and apply persuasive communication effectively.
#18 Science of Persuasion and Persuasion in Science (Presentation)
Extension: PDF | 13 pages
Science of Persuasion and Persuasion in Science (Presentation) por Melita Kovacevic. This presentation explores the core concepts of persuasion and its application within scientific contexts. It offers a valuable overview of persuasive techniques and ethical considerations for PhD candidates.
Here ends our selection of free Persuasion books in PDF format. We hope you liked it and already have your next book!
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