Persuasive communication is one of those topics that never go out of fashion. It has multiple applications and is very useful in certain contexts. For this reason we have had to create the collection of persuasion books in PDF format, since we know that it will be very useful for our community that seeks through this resource to achieve their professional or personal goals.
If you want to learn the art of influencing people through speech, it is an excellent idea to start with this selection of persuasion books in PDF format, as they will introduce you to the subject and make you think.
Persuasion can be defined as the ability to convince others to think, feel and/or act in a certain way. In a broader sense, it can be said to be the art of influencing others, convincing them through arguments and reasons of an idea that leads them to change as the persuader wishes.
The basis of persuasion is language, so much of the mastery of this skill also consists of the development of advanced communication skills, public speaking and mass communication tools. That is why persuasion has application in different fields such as advertising, commerce, sales, politics and law.
For example, in sales, the public or target customers are offered the best qualities of the service or product in a very effective way, facilitating the purchase and convincing them that acquiring that good is the best decision they can make. In politics, leaders use persuasive communication strategies to convince citizens or voters that their ideology is the right one.
Check out our more than 15 persuasion books in PDF format and start mastering the strategies needed to conquer this skill.
Here we present our complete selection of Persuasion books:
4) Persuasion Influencing Others for Effective Change
WV Department of Transportation
Source: WV Department of Transportation5) Persuasion Neuroscience New Potential to Test Dual Process Theories
Stephanie Vezicha,Emily B Falkb,Matthew D Liebermana
Source: The Annenberg School6) Meta-Analysis on Visual Persuasion Does Adding Images to Texts Influence Persuasion
Kiwon Seo
Source: Academic Journals11) Using Persuasive Communication to Foster Appropriaton of Code of Ethics Standards by an Organization s Employees (Article)
Yanick Farmer
Source: Electronic Journal of Business Ethics and Organization12) Dr Robert Cialdini and 6 Principles of Persuasion (Article)
Tom Polanski
Source: Jacob McMillen Website14) Influencing skills a how to Guide or How to get what you Want Without Making Enemies
Jo Norry
Source: Society of College National and University Libraries15) Linkage between Persuasion principles and Advertising (Article)
Ojenike Bolatito
Source: CORE Aggregating the Worlds Open Access Research Papers16) The Art of Communication Persuasion Through Story Telling (Article)
Jay Sullivan
Source: New York City Bar Association18) Science of Persuasion and Persuasion in Science (Presentation)
Melita Kovacevic
Source: Coimbra Group UniversitiesHere ends our selection of free Persuasion books in PDF format. We hope you liked it and already have your next book!
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