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Young Kids and YouTube: How Ads, Toys, and Games Dominate Viewing

Jenny S. Radesky, Alexandria Schaller, Samantha L. Yeo

  • 52 pages
  • 3.6 MB
  • PDF

A research report on what children under eight actually watch on YouTube, based on coded viewing data. Documents how advertising, toy content, and gaming shape the videos the algorithm serves them.

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