Corporate image is nothing more than the image that people outside a company have of that company, its products and services. To learn more about this concept, take a look at our books about corporate image in PDF format.
While the enthusiasm for entrepreneurship, creating innovative business ideas, transcendent products and “beating” the competition is very important to scale any company, corporate image is also one of the essential concepts that every organization must take into account for the development of its business.
This image can, and in many cases, must, change regularly to improve the company’s reputation in the marketplace and the consumer’s perception of the products. Everyone craves a positive corporate image, not only to increase sales, but also to attract partners and investment.
There are many elements involved in the creation of a company’s corporate image. Some of them are the name and logo of the organization, the colors, the typography, the slogan, the values, the website, the history of the brand and its reputation, among other aspects that must be built under the vision of the company.
In short, the importance of corporate image lies in its multiple functions for the growth of the company. For example, customer loyalty can be increased thanks to this concept, as well as the facilities of the sales process can be expanded. We have more than 15 books on corporate image to help you fulfill your purpose.
Here is our complete selection of Books about Corporate Image:
#1 Exploring the corporate image formation process
Author: Mai An Tran, Bang Nguyen T.C. Melewar and Jim Bodoh
Pages: 47
File size: 0.35 MB
Format: PDF
#2 Corporate image vacuum: Nature, characteristics and implications for the organization
Author: Noraizah Zainal Abidin and Augustine Pang
Pages: 16
File size: 0.22 MB
Format: PDF
#3 Corporate Identity, Corporate Branding and Brand Image
Author: Muhammad Ghayour Khan and Omar Khan
Pages: 63
File size: 0.82 MB
Format: PDF
#4 Corporate image determinants and the role of attitudes in direct selling companies
Author: Prasit Rattanapha
Pages: 45
File size: 0.32 MB
Format: PDF
#5 The impact of corporate image and reputation on service quality, customer satisfaction and customer loyalty
Author: Eman Mohamed Abd-El-Salam, Ayman Yehia Shawky and Tawfik El-Nahas
Pages: 24
File size: 0.45 MB
Format: PDF
#6 Conceptualising and measuring the influence of corporate image on country of origin image; the case of spain
Author: Maria del Carmen Lopez Lamelas
Pages: 328
File size: 1.4 MB
Format: PDF
#7 Corporate image and reputation as drivers of customer loyalty
Author: UCrea
Pages: 16
File size: 0.14 MB
Format: PDF
#8 Corporate Image and its Impact on Consumer Decision Making in Slovakia
Author: Vartiak Lukas, Gogolova Martina and Majerova Jana
Pages: 16
File size: 0.48 MB
Format: PDF
#9 Corporate Image: A Strategy for Enhancing Customer Loyalty and Profitability
Author: Adeniji, A. Adenike, Osibanjo, A. Omotayo, Abiodun and others
Pages: 13
File size: 0.25 MB
Format: PDF
#10 Effect of Corporate Image on Brand Trust and Brand Affect
Author: Nischay K. Upamannyu, S.S Bhakar and Mansi Gupta
Pages: 14
File size: 0.31 MB
Format: PDF
#11 The Relationship Between Service Quality, Corporate Image, and Customer Loyalty of Generation Y
Author: Mirza Mohammad Didarul Alam and Nor Azila Mohd Noor
Pages: 19
File size: 0.19 MB
Format: PDF
#12 Corporate identity vs. corporate image in the eyes of professionals: an interview-based study
Author: Emilia WaSikiewicz-Firlej
Pages: 18
File size: 0.24 MB
Format: PDF
#13 Reputation Management: Corporate Image and Communication
Author: Tom Watson and Philip J. Kitchen
Pages: 19
File size: 0.03 MB
Format: PDF
#14 The Influence of Corporate Image on the Attractiveness of Temporary Agency Work
Author: Maria Enberg
Pages: 41
File size: 0.36 MB
Format: PDF
#15 The Role of Corporate Image and Brand Personality in Global Consumer Choice – An Empirical Exploration
Author: Bong-Soo Lee
Pages: 18
File size: 0.34 MB
Format: PDF
#16 Strategy and management, the foundations of any successful brand
Author: Santiago Mayorga Escalada
Pages: 23
File size: 0.28 MB
Format: PDF
Here ends our selection of free Books about Corporate Image in PDF format. We hope you liked it and already have your next book!
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