For you who want to build or strengthen your brand in the workplace, we have prepared an ideal selection of free personal branding books.
In the field of the labor market or job market, the personal branding of each individual represents his or her trajectory; that is, what you have done, who you are, and what distinguishes you in the area in which you work.
In other words, the personal branding is the mark you leave on others, and the image that others have of you; hence the importance of building it correctly so that it can be beneficial to your goals.
You must keep in mind that thanks to social networks and the web world in general, every day we are more exposed, so it is of utmost importance that you have a proper personal branding.
With the collection of more than 15 personal branding books in PDF format that we present to you, you will have the opportunity to learn what aspects your brand should cover and how to create or enhance it effectively.
Personal Branding Books
Concepts and constructs for personal branding: An exploratory literature review approach
Anna Zarkada
The Importance of Personal Branding - How to create and maintain a successful personal brand
Molly Hitchings
Personal Branding - a case study on how individuals can develop themselves as their own personal brand
Sepide Rahmani and Anna Särhammar
Is Personal Branding pushing the epistemological boundaries of marketing?
Anna K. Zarkada
Developing an Authentic Personal Brand using Impression Management Behaviours: Exploring Female Entrepreneurs’ Experiences
Helen Thompson-Whiteside, Sarah Turnbull and Liza Howe-Walsh
Personal Branding and Digital Identity
If you are trying to create or improve your personal brand through your digital identity, we present a set of books that will allow you to know the characteristics and properties that such identity should have.
You will also learn about the advantages you can enjoy when you define a proper digital identity, whether you are entering the business, work or social world.
On the other hand, with the content of the digital identity books we offer you, you will have the opportunity to improve the way you interact with other profiles in the online world.
Students' perceptions of online personal branding on social media sites
Gonne-Victoria Benjamin, Lécuellé Guillaume and Nagisa Sasaki
Personal branding on social media: the role of influencers
Liliana Vasconcelos and Orlando Lima Rua
The Importance of Personal Branding in Social Media: Educating Students to Create and Manage their Personal Brand (Article)
Katryna M. Johnson
Here ends our selection of free Personal Branding Books in PDF format. We hope you liked it and already have your next book!
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