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Marketing Books
Principles of Marketing
Maria Gomez Albrecht, Mark Green, Linda Hoffman
Principles of Marketing, is a textbook on marketing principles. It covers various topics such as marketing process, consumer behavior, strategic planning, market segmentation, and global marketing. It provides comprehensive knowledge and insights into marketing concepts and practices.Principles of Marketing
University of Minnesota Libraries
Principles of Marketing, is an educational resource that covers the fundamental principles of marketing, including topics such as defining marketing, strategic planning, consumer behavior, market segmentation, pricing, and more.Introducing Marketing
John Burnett
Introducing Marketing, is a comprehensive introduction to marketing strategies and tools. It covers various topics such as marketing planning, market research, buyer behavior, international marketing, product management, and pricing.Brand Management
EIILM University
Brand Management, is a comprehensive guide to understanding and managing brands. It covers branding concepts, brand associations, brand loyalty, brand evolution, brand planning, and more.The Definitive Guide to Marketing Metrics and Analytics
Adobe Marketo Engage
The Definitive Guide to Marketing Automation, is a comprehensive guide that explores the basics, features, and benefits of marketing automation. It provides insights on selecting the right marketing automation platform and making a business case for its implementation.The definitive guide to Marketing Automation
Adobe Business
The definitive guide to Marketing Automation, is a comprehensive guide that explains the basics of marketing automation, its features, benefits, and how to implement it successfully.Marketing Guides
Marketing Guide, A guide to help you complete your marketing plan
Failte Ireland
Marketing Guide, A guide to help you complete your marketing plan, is a comprehensive guide that provides advice on developing and implementing an e-marketing strategy.The Ultimate Blogger’s Guide To Affiliate Marketing
ThirstyAffiliates
The Ultimate Blogger's Guide To Affiliate Marketing, is a comprehensive guide to understanding and implementing affiliate marketing for bloggers. It covers topics such as misconceptions about affiliate marketing, finding great products to promote, SEO basics, and techniques to promote affiliate products effectively.How to Brand and Market a Fashion Label
Maria Tereza Dickson
How to Brand and Market a Fashion Label, provides insights into the process of creating a successful fashion brand through branding and marketing strategies. It covers topics such as branding components, fashion marketing, target audience, competitors, and marketing plans. The document is relevant to the topic of marketing books.Email Marketing
Business Gateway
Email Marketing, provides a comprehensive overview of email marketing strategies, tools, and techniques to help businesses enhance their digital marketing efforts. It covers topics such as understanding the role of email within a digital marketing strategy, developing effective email campaigns, managing databases, analyzing results, and legal requirements.A Complete Influencer Marketing Guide
GRIN
A Complete Influencer Marketing Guide, is a comprehensive guide to influencer marketing. It explores the rise of influencer marketing as a popular trend in the marketing industry, its potential for success, and how to create an effective influencer strategy.Affiliate marketing handbook
IAB
Affiliate Marketing Handbook, provides an overview of affiliate marketing, its practices, and its role in the digital marketplace. It covers topics such as affiliate types, best practices for advertisers, choosing an affiliate network, and the use of technology in affiliate marketing.Eight Steps to Developing A Simple Marketing Plan
Edward A. Evans y Fredy H. Ballen
Eight Steps to Developing A Simple Marketing Plan, provides a comprehensive guide for creating a marketing plan. It emphasizes the importance of marketing for businesses and offers practical steps to develop an effective plan.Content Marketing Guides
The ultimate guide to content marketing
Liz Hawkins
The Ultimate Guide to Content Marketing, is a comprehensive guide that provides 8 simple steps to creating content that your audience will devour. It covers topics such as defining content marketing objectives, identifying target audience, content planning, creation process, forming a marketing team, content promotion, and measuring results.The definitive guide to engaging content marketing
Various authors
The definitive guide to engaging content marketing, is a comprehensive guide that introduces and explains the concept of content marketing. It covers topics such as mapping buyer personas and journeys, developing brand voice, creating different types of content, measuring content ROI, and more.Content marketing decoded
Various authors
Content marketing decoded, provides a comprehensive overview of content marketing, its principles, strategies, and various channels. It also includes case studies and discusses the importance of content in today's marketing landscape.100 Content Marketing Examples
Joe Pulizzi
100 Content Marketing Examples, is a collection of 100 diverse examples of content marketing from various companies. It showcases a wide range of print, video, online, and event campaigns, providing inspiration and ideas for content marketing strategies.Relationship Marketing Guides
Keys to effective Relationship Marketing
Lluís G. Renart, Carles Cabré
Keys to Effective Relationship Marketing, is a brief guide to successful relationship marketing strategies. It emphasizes the importance of considering key factors before implementing a relationship marketing strategy and outlines seven keys to effectiveness.Relationship Marketing and Overview
Various authors
Relationship Marketing: An Overview, provides an introduction to relationship marketing and its importance in building long-term customer loyalty. It defines relationship marketing as the process of establishing, maintaining, and enhancing relationships with customers and other partners for mutual economic value.Studies on Political Marketing
Political Marketing: Understanding and Managing Stance and Brand Positioning
Alessandro Bigi
Political Marketing: Understanding and Managing Stance and Brand Positioning, examines the factors that influence political brand positioning and the interaction between political brands and the electorate. The research offers insights into political marketing, brand strategy, and political communication.Modern Political Marketing: An Analysis of Tactics, and the Changing Role of the Media
Jill Donovan
Modern Political Marketing: An Analysis of Tactics, and the Changing Role of the Media, explores the evolving field of political marketing, analyzing the tactics employed and the changing role of traditional media in influencing the voting public.Digital Marketing Books
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