+20 Free Public Relations Books [PDF]



Public relations, today more than ever, are relevant in the administrative and business field. Considering their relevance in the global context, we have included them in our virtual library, with this selection of books on public relations in PDF format.

The field of business communication can be fascinating for those who are passionate about business and business management. If this is your case, you cannot miss our collection of public relations books, where you will find the key concepts of this interesting profession, more current than ever.

Public relations (PR) is in charge of managing the entire communication area of a company. It is the intermediary that manages to strengthen the relationships between organizations and other actors that make their existence possible. Good public relations can provide a company with an impeccable reputation and even save money on advertising.

Much of the strength of a brand is due, to a large extent, to public relations, as long as they work properly. A good communications strategy can achieve: corporate positioning with customers, suppliers, the media, governments, communities and even international institutions; corporate positioning within the company with respect to advertising, communication, social networks and content.

Likewise, public relations are essential for the launch of new products or services, brand recognition, reputation with investors, overcoming crises, among others. For this, important actions must be carried out such as developing communication plans, organizing events, conducting market research, managing contacts, producing content, preparing plans to deal with crises and many more.

If you want to prepare yourself in this area of social communication, we recommend that you take a look at our more than 20 public relations books in PDF format. You will learn key concepts for its understanding and also deepen aspects you already know. Go now, download the books and enjoy.

Read. Learn. Grow.

Here we present our complete selection of Public Relations books:

1) Public Relations

Autor: 2012 Book Archive

Fuente: 2012 Book Archive

2) Training Programme on Public Relations

Autor: Shri.N.Palaniappan, Shri.A.M.Ramachandraiah

Fuente: Training Division. Government of India

3) Public Relations

Autor: NRAI School of Mass Communication

Fuente: NRAI School of Mass Communication

4) Principles and Practice of Public Relations

Autor: Ojomo W. Olusegun

Fuente: G-Communications

5) Public Relations in Practice

Autor: Dr. Levi Chinaka Nwodu, Dr. Josep Bel-Molokwu, Dr.Jonathan E. Aliede

Fuente: National Open University of Nigeria

6) Public Relation

Autor: Sanjay Kumar Sahoo, Jyoti Prakash Mohapatra

Fuente: Odisha State Open University

7) Public Relations: Principles and Model

Autor: Surinder Singh Kundu

Fuente: Guru Jambheshwar University of Science & Technology

8) The Role of Social Media in Public Relations Practice – a New Zealand Perspective

Autor: Stefanie Martens

Fuente: Auckland University of Technology

9) A Study on the Relationship between Public Relations and Brand Strategy

Autor: Xu Yuanzhong

Fuente: Digitala Vetenskapliga Arkivet

10) What Is Public Relations?

Autor: Pearson

Fuente: Pearson

11) Public Relations – Theory and Practice

Autor: Edmond NG

Fuente: EdVenture Communications


12) The Power of Public Relations in Schools

Autor: Laura Carl Smith & Jennifer Railsback

Fuente: Education Northwest

13) The Role of Public Relations in Management And Its Contribution to Organizational and Societal Effectiveness

Autor: James E. Grunig

Fuente: Institute for Public Relations

14) The Public Relations Professional in 2015

Autor: Public Relations Society of America

Fuente: Public Relations Society of America

15) Media Relations

Autor: Michel Barton

Fuente: Unesco

16) Public Relations

Autor: David Mckie, Krishnamurthy Sriramesh

Fuente: ResearchGate

17) Defining the Future of Public Relations

Autor: Hutton, James G.

Fuente: Sistema de Información Científica Redalyc

18) The Role of Public Relations on Company Image: Social Media as a Moderating Variable (Article)

Autor: Anas Y. Alhadid, Batool Ahmmad Qaddomi

Fuente: Human Resource Management Academic Research Society

19) Introduction To Public Relations

Autor: Mathew Cabot

Fuente: San Jose State University

20) Maximizing Media Relations Through a Better Understanding of the Public Relations – JournalistRelationship

Autor: Dustin W. Supa

Fuente: Boston University

21) Healthcare Public Relations (Presentation)

Autor: Dr. Seyda Ors KAYA

Fuente: Statistical, Economic and Social Research and Training Centre for Islamic Countries

22) Public Relations and Media Relations

Autor: Rachel Burgon

Fuente: Pearson

Here ends our selection of free Public Relations books in PDF format. We hope you liked it and already have your next book!

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